Logo - Selfridges

Selfridges, also known as Selfridges & Co. was founded in 1909 by Harry Gordon Selfridge, is a chain of high end department stores in the United Kingdom. In 2013, in honor of Frieze Art Fair, Selfridges and Mattel teamed up to create a small assortment of exclusive Ever After High merchandise, among which one doll.


Selfridges also has its share of exclusive Ever After High merchandise.

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