Oftentimes, a product goes through a name change before hitting stores. This can be for a variety of reasons - the preliminary name was deemed not good enough or better suited for something else, the preliminary name was not a name at all but a description that made it easier for the developers to talk about it, or the preliminary name was not necessary as product name and not marketing it as such saved trademark costs.

There are a few ways that preliminary names can reach the public:

  • Rejected trademarks - When a trademark is filed, there's always a chance it will be rejected because it is either not specific enough a word, phrase, or symbol, or too similar to a trademark of another person or company. Since all filed trademarks are published just for the purpose of getting people to notice in case their intellectual property is infringed on, filed trademarks are there for all too see, even if they end up useless to the one that filed them. It does, however, not often occur that a trademark is rejected, because filing them takes time and money so usually there is some research done into a trademark's viability prior.
  • Repurposed trademarks - It might happen that a company files a trademark only to find that, in hindsight, it's not what they want for the product. Thus a new trademark is filed. The old one may be abandoned or used for another product.
  • Early advertisement - Before a product is made and shipped, the stores that are to carry the product are approached with design ideas and prototypes to see if they are interested. Preliminary material thus ends up in the hands of other companies. When it is time for them to prepare advertisement and set up pre-orders, it might happen that preliminary material ends up used for this rather than the definite material.
  • Early media - Especially if the media that is to support the product is developed alongside the product, chances are that preliminary material ends up written into them and not corrected before publication.
  • Interviews - The developers say that a product had a preliminary name and disclose what that name is.

Known preliminary names

Definite name Preliminary name Discovery Change
Bunny Blanc Bunny Lapin Trademark "Bunny Lapin" is the name originally trademarked for the character. It is the French word for rabbit.
Bunny Blanc Bunny White Trademark "Bunny White" is the name originally trademarked for the character.
C.A. Cupid
Chariclo Arganthone Cupid
Amore Cupid A Walmart advertisement "Amore Cupid" was probably abandoned because it has little pun to it but a double reference to the Greek/Roman god of love. "C.A. Cupid" carries the pun for "see a cupid", while the initials allow the character to possess actual Ancient Greece names.
Ginger Breadhouse Ginger Witch The Unfairest of Them All "Ginger Witch" is the name the characters appears under in The Unfairest of Them All, which was released two months before the "Ginger Breadhouse" was trademarked. "Witch" is a rather generic last name, which also is in use by another character in the first book, so it is logical Mattel chose to change it, if "Witch" wasn't a placeholder last name to begin with. "Ginger Breadhouse" was also her name changed to due to its pun on the wording "gingerbread house".
Helga Crumb Hilda Crumb Trademark "Hilda Crumb" is the name originally trademarked for the character, but even the starter fiction utilizes her correct name. The two names are both common female German names that start with the letter "H".
Rosabella Beauty Isabella Beauty Trademark "Isabella Beauty" is the name originally trademarked for the character.
Kitty Chesire Chericat Chesire Walmart Advertisement
Nina Thumbell Nina Bella Trademark "Nina Bella" is the name originally trademarked for the character.






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