The Ever After High Facebook account is the second of the social media accounts Mattel made to support the franchise. It is unknown when the account was made, since Mattel made it so that the registration date reads 1812 as part of the franchise's mythology, but it likely happened in 2012 given that 2012 is listed in the account's timeline. The account was put to use on May 30, 2013.
The Ever After High Facebook account receives an update daily these days. Its posts include doll previews, webisode and TV special previews, character tidbits and little story updates, and fan created content. Its information section additionally includes a few profiles. As with the entirety of Facebook since 2011, users are required to regularly interact with the Ever After High Facebook account by leaving comment and messages or liking stuff to be able to see anything but the most popular of older posts.
The accounts Founded text contains a few bits of unique information: "Fairytales have existed for thousands of years, inspiring imaginations around the world. Certain stories were so spellbinding, they were passed down to new generations. But there was nowhere to teach the teenage sons and daughters of famous fairytales to follow in their parents' fabled footsteps. That is until 1812, when the Grimm brothers opened the doors to Ever After High – a high school where the next generation of fairytales learned to live their legacy. Class schedules specific for each fairytale were handed out – from Princessology for royal legacies to History of Evil Spells for villain legacies. Headmaster Milton Grimm, who currently runs Ever After High, believes the future of fairytales relies on all students fully embracing their prewritten destiny today to become a legend of tomorrow."