The Ever After High website went live on May 30, 2013. It contains biographies of the characters (so far only nine), downloads, videos, games, and more. Most of these components were not added until July 16, 2013, at which date visitors were first allowed to register.
Prior to the Ever After High website's existence, Ever After High was supported by three other websites: Village of Book End, Rewrite Destiny, and Royal or Rebel. On May 30, these websites became redirects to the Ever After High website. Users who visited the previous websites had been given the advantage of codes that can be used on the current website to earn a few gem charms.
A warning is in order that the website suffers from a large variety of unpredictable glitches. For instance, if an activity requires the user to click something, it is possible that a refresh or multiple clicks are necessary. Sometimes, an activity is listed as possible already, but source code inspection shows that it is not. And buying paperdoll clothes or furniture can lead to the item temporarily not being registered in the inventory, permanently not being registered in the inventory, or another item being registered in the inventory.
Having an account is vital to gaining the most out of the website. As a user, one is rewarded with four things for being active on the website: gold charms, gem charms, levels, and cards.
Gold charms and gem charms are the website's currency, used to buy clothes, accessories, and hair for a digital paperdoll that functions as the avatar as well as furniture and decoration for the avatar's dorm room. Gem charms are much rarer than gold charms, but they are also less often required as payment.
A special option to earn up to forty gem charms exists for those who visited the website's predecessors as well as the website itself prior to July 16. These four locations each contained a code, namely FirstDayofSchool, StartYourStory, SchoolAllowance, and Decorate. Typing out the words at the My Dorm Room page prior to picking an alliance yields ten gem charms per word.
Not everything on the website is immediately accessible. Some items to be bought for the digital paperdoll and some cards to be unlocked can only be acquired if the user is of a certain level or higher. The EAH Bookmark page has a list of activities that can be completed for level upgrades, with the values of the activities ranging from 10 to 25. A hundred points grants access to a new level.
Lastly, users can earn cards. These cards are the same ones as used on the profiles in Mirror Blogs, only the full collection covers more than just characters as topics and can be turned around to reveal extra information written on the backside. Specific cards are earned with specific activities, a list of which can be found on the EAH Bookmark page.
The Home section of the Ever After High website is, aside from a hub from which to easily access the other sections, a mood gauge. As soon as one visits the website, a question whether the visitor is a Royal or a Rebel is posed. Atop the section is a gauge that moves to the left or right depending on what the user chooses. Upon one's first visit, it is in the centre, and after the user clicks either "Royal" or "Rebel", the arrow moves to that side.
Game - Finding Forever After
The game Finding Forever After is someting similar to that of a virtual world crossed with a scavenger hunt. There are multiple challenges in the game, and as of lately, there are only three - each pertaining to a main character. Each challenge has multiple levels and it summons you to find hidden objects in various locations throughout the world of Ever After High, including the classrooms, the castleteria and the Enchanted Forest, along with other places.
The Videos section of the Ever After High website was launched on May 30, 2013 and is a mirror of the Ever After High YouTube channel. Both contain all webisodes, though the latter generally receives new webisodes sooner.
The Mirror Blogs section was launched on May 30, 2013 and is a section that in turn holds three subsections: cards, profiles, and blog notes. These three subsections are repeated for each character inducted, which currently makes for a total of nine.
Profiles were published on the website on the following dates:
- June 22, 2013 - Raven Queen, Briar Breauty, Madeline Hatter, and Apple White.
- September 5, 2013 - C.A. Cupid.
- October 29, 2013 - Hunter Huntsman and Ashlynn Ella.
- November 12, 2013 - Cerise Hood and Blondie Lockes.
The EAH Bookmark is a status arena for users to see what level they are on, how many achievements they have completed, view what cards they have unlocked and other things pertaining to writing out their destiny. To a non-registered user, it displays an intro with what the site offers for game play.
My Dorm Room
The Dorm Room option is another virtual game of sorts for registered users to click and customize their character's room however they see fit. In this, they also have the option to change their outfit and appearance - plus it offers quick links to the stores, in case the user wishes to purchase new clothing and/or furniture.
Village of Book End
The Village of Bookend is a crossroads for users to decide on where to go. It resembles the location that has been displayed in various Ever After High episodes and is a shopping villa of sorts. So far, only two shops are available, although judging by the faded background, it is plausible that there will be more to come.
Book End Boutique
The Book End Boutique is a feature available only to those who enroll on the site, and it's a program that allows members to shop and browse for clothing and other attire for their virtual character. The available outfits that you can currently buy are centered toward the main four characters - Apple, Raven, Briar and Maddie - but there is no doubts that eventually players will be able to virtually purchase clothing from other characters as well.
Throne Furnishings is a shop for users of the Ever After High site to go to in order to purchase virtual furniture for their dorm rooms. Naturally, things are a bit more expensive at this store, and quite a few items are only able to be bought with gems. Like the rest of the other buyable items, they all seem to be themed around the first four characters of the series.
Once Upon Times
The Once Upon Times corner of the website that represents the Once Upon Time - the school newspaper. It was added to the website on November 26, 21013. As of yet, the section has no content of its own, but is a portal to various other sections and activities on the website.
The The Vault section was launched on May 30, 2013. It represents the Vault of Lost Tales beneath Ever After High and contains a series of wallpapers and a preview of the Ever After High theme song, in addition to a free download of the full theme song.