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 Main - Re-releases - 2013 - 2014 - 2015 - 2016 - 2017 

Doll stockphotography - Signature Apple II

The first Ever After High dolls appeared on shelves in July of 2013 and, due to a marketing scheme that was started in April, were an instant hit. Apple White, Raven Queen, and Briar Beauty led in number of releases, but Apple's mold additionally has been used for an exclusive Blondie Lockes doll.

In total, 2013 saw releases in three different lines, of which three new, for a total of 17 items. There were nine new characters introduced and one exclusive item released.

Signature dolls

Signature - Rebels

Line Release date(s) Item(s) Note(s)
Website - rebel seal
'Signature - Rebels'
Early July
Early October
Late November
Mid December >>
Madeline Hatter
Raven Queen
Hunter Huntsman
Cerise Hood
C.A. Cupid
Hunter was only available in a 2-pack with Ashlynn.

Signature - Royals

Line Release date(s) Item(s) Note(s)
Website - royal seal
'Signature - Royals'
Early July
Early October
Late November >>
Apple White
Briar Beauty
Ashlynn Ella
Blondie Lockes
Ashlynn was only available in a 2-pack with Hunter.

Exclusive dolls

Selfridges dolls

Line Release date(s) Item(s) Note(s)
Logo - Selfridges II
Selfridges merchandise
October 18 Blondie Lockes Blondie was exclusive to Selfridges during Frieze Art Fair.

Other dolls

Legacy Day

Line Release date(s) Item(s) Note(s)
Legacy Day Logo
Legacy Day
Early September
Mid June
Raven Queen
Briar Beauty
Apple White
None

Getting Fairest

Line Release date(s) Item(s) Note(s)
Getting Fairest Logo
Getting Fairest
Early December Briar Beauty
Madeline Hatter
Apple White
Raven Queen
None

Playsets

Fainting Couch

The Fainting Couch for Apple White is an assortment-less playset that was released in Early December, 2013. It comes without a doll, but the doll suggested on the box was released in the 2013 line-up of the 'Signature - Royals' series.

Destiny Vanity

The Destiny Vanity for Raven Queen is an assortment-less playset that was released in Early December, 2013. It comes without a doll, but the doll suggested on the box was released in the 2013 line-up of the 'Signature - Rebels' series.

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